The 5 Best Social Media Strategies For Small Businesses

Nov 23, 2022 | 01:53 PM

Search Engine Optimization

Social media marketing is an important tool for small businesses to use as it allows them to reach a wider audience than that of their physical location. Marketing through social media is a good way for small businesses to grow their customer base and sell their product. Social media marketing is also a good way for consumers to find out more about new products.

Table of Content

  1. Evolution of SMM
  2. Importance of social media marketing(SMM)
  3. 5 social media marketing strategies for small business

Evolution of SMM

Social media marketing started in 2003 when social media sites like Facebook, My Space, and LinkedIn started to become popularised and the evolution of social media marketing started.

In 2004, social media marketing was still starting to grow and it wasn’t until 2015 that social media marketing had become its current form. In just 10 years, social media marketing has evolved from a new way to connect people to a new way to market products and services.

The evolution of social media marketing is a continuous process. As a result, the strategies that prove to be successful for small businesses may change over time. In the years that followed, customer’s favourable attitude towards social media marketing slowly changed business marketing preference 
from the more aggressively-proactive outbound marketing to the more reactive inbound marketing. It is important to stay on top of these changes and find ways to be successful in today’s social media marketing environment.

Importance of social media marketing(SMM)

Social media can be a powerful tool for small businesses. More and more SMBs are using social media to reach a global audience. Today, there are more than 4.70 billion active users and 227 million new users have come online within the last 12 months.

The average time spent on social media is 2 hours and 29 minutes. Social media can have a positive impact on your business, but what is the best social media strategy? The answer is, it depends.

The purpose of social media marketing is to make:

  1. Brand awareness
  2. Develop customer relationships
  3. Improved brand loyalty
  4. Generate leads online
  5. Make sales online

From start-ups to Fortune 500 companies, many companies are using social media marketing to sell their product and promote their business. This blog will highlight the 5 best social media marketing strategies for small businesses as well as what small businesses can do to make the most out of their social media marketing.

5 social media marketing strategies for small business

  1. Identify your social audience

Your task in defining your social media audience is to identify and understand your niche so you can dominate it. Audience research will help you craft relevant content, messaging, and ads. All of this can lead to higher conversion rates and better social media ROI.

    • Identify or create buyer personas: The buyer persona is a description of the person that you want to reach. You'll give this buyer persona a name, demographic details, interests, and behavioural traits. You'll understand their goals, pain points, and buying patterns.
    • Find out where your audience is most active:  To find out which social media channels are the most effective for your business, you need to find out where your audience is most active. You would want to choose the social media platform that your audience visits the most. Once you have done that, you can then build your strategy around that platform. 
  1. Post your content at optimal times

“What is the best time to post on social media?” There is no one answer to this question. Every business is different and has different goals. What works for one company may not work for another. 

 Publishing content on social media at the right time can be tricky. But, it’s not impossible. You can observe:

    • Insight trends: Every social media platform has insight or analytics. This is a tool that allows you to see what your audience is doing. Facebook has a Business Suite, Instagram has a professional dashboard and YouTube has a studio. These tools give you valuable insights about your audience, so that you can better serve them and make more money.
    • Message engagements: Message engagements are a measure of how people are interacting with your social media accounts and content. The term can cover a broad range of actions across all social platforms. For example, engagement might include: Likes, Favourites, Comment, and Share.

You’ll also want to consider optimal times to publish your content. The best time to post on social media is during peak hours. That’s when most people are online and you can get more engagement and reach more people.

  1. Combine organic with paid

Organic search is a great way to drive traffic to your site, but it’s difficult to measure the success of your organic search traffic. Paid search is much easier to measure, because you can see the results of your campaigns in real time. This can help you decide what keywords to use on your organic campaigns, and whether or not they are worth it.

You should use paid search to test organic keywords. This way, you can find good organic keywords to target without paying for them. Your paid campaigns will help you find traffic and attention for seasonal or new content. And finally, you can use paid search to target hard-to-reach keywords.

  1. Pay attention to trends

It’s important to stay up to date on what is going on with your industry and how it is changing. That’s why it’s important to pay attention to how social media is changing. Many people are using social media for their business. There are many ways for your business to use social media. 

However, it is important to take note of any new trends that are happening on the platform. For example, if you want to start a blog, you should find out what the best social media strategy would be for your blog. You should pay attention to what the best time to post on social media is. You should also be watching what other social media users are posting. That way you’ll be able to see what topics are trending.

  1. Content creation

Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other content formats. There are many different methods of content creation and there are many different tools that can help you create content. Ultimately, it is up to the individual to decide what methods work best for the types of content they are creating.

Social media marketing is absolutely crucial for any business to be successful. We hope that this blog post, The 5 Best Social Media Strategies for Small Businesses helped you out. Social media is an amazing platform for any business to use to reach new audiences and drive traffic to their website. 

It can also be used to launch products and services to your customers. If you are not sure about how to do social media marketing, check out our digital marketing packages here at

We hope you enjoyed this blog post, thank you for reading!